As a London Food & Drinks Photographer I help food brands elevate their products with original and engaging photos of food. Whether that’s creating conceptual photos to help your products standout amongst the crowd or capturing the very best food moments - leaving your customers wanting to eat the page!
With over 13 years experience as an award winning food photographer, my work has appeared on national advertisements, in-store signage, press ads, packaging, editorial magazines and social media channels.
I’m lucky to work with an incredibly talented and friendly team of highly skilled stylists, production assistants, and studio staff. We aspire to deliver the very best in commercial food photography and approach each consignment with professionalism whether that is in the studio or out on location.
Working with me and what to expect?
Sometimes it can be difficult to know what to expect when working with a food photographer, especially if you haven’t done so before. Hopefully the below answers some of the common questions clients have, explains what I need to make a shoot successful, and gives you a an insight into my typical day shooting.
1: How Much?
As a London Food & Drinks Photographer, the first thing I normally get asked is “what is your day rate?” No job is the same, all jobs have different specifications and requirements. I create a bespoke quote for each job showing a clear breakdown of costs. However to do this I ask my clients to provide a brief.
Details on what to include in a brief can be found here.
2: How Many Shots?
This can vary significantly and again comes down to the brief. Some shoots involve 1 to 2 shots/day as they are complex and need precision, other days 6-8 images, but this comes down to the complexity of the shoot, cooking times, and the sign-off process etc. When I quote a job I review all the available info from the client and cost on how many days I think the job should take. This is always open for discussion.
3. Where do you shoot?
I prefer working from my studio for most of my work, it’s ideal for tabletop setups and has a fully equipped modern kitchen, storage and client area - check it out here. For bigger sets or client needs I prefer to hire studios in and around central London. I also shoot on location when required.
4. Production Meetings
Prior to the shoot it is usual for all parties from both sides to run through the brief in detail and discuss how the project will be delivered. The purpose is to answer as many questions as possible and get everyone aligned, this really helps to maximise time spent shooting on the day.
Most shoots have specific layouts that will be provided by the client. This could be anything from a webpage banner to a billboard poster. These often involve copy or design elements that need considering when composing a shot and positioning the food. So it’s important to get these ahead of the shoot.
To get the very best food images for your brand, I work with a dedicated team of highly experienced food and prop stylists. When reviewing a brief I will be putting forward the stylist who has the best experience for that job, so your food products will be elevated to the highest level. I’m also happy to work with stylists brought in by the client.
To make stunning photos of food, props are essential. Props can turn what would have been a relatively dull image into something truly amazing and on trend. Props help set a scene and aid in the story telling, it’s vital brands budget for this.
There are several prop houses in london which house large collections of beautiful props tailored to the food industry. These can be hired out on a weekly basis. I always recommend using a prop stylist to source these as they can bring their own creative angle to a brief and help deliver the excellence your project needs.
8. Shoot Day: Typical day
08:30 - 09:30:
Prop stylist arrives to unpack props, food stylist arrives and organising the food, & Photographer starts setting up lighting and camera equipment
09:30 - 10:00:
Client/art director arrives or joins remotely. A quick run through the days shot list and discuss any questions/issues raised
10:00 - 11:30:
Lighting and look & feel established for the first shot and first image signed off by client. The first shot of the day usually takes the longest as it usually involves more discussion as this will ultimately set the look and feel for the rest of the day.
11:30 - 13:00:
13:00 - 13:30:
13:30 - 17:00:
17:00 - 18:00:
Wrap up shoot, Backup Images, Clients Leave, & Pack up and clean down
After the shoot is complete, the next step is to retouch the images. This involves removing any unwanted elements, smoothing out tones and textures, exposure adjustments and colour grading. I usually ask between 3-5 working days to turn this around.
10. File Delivery
Depending on the brief, I usually provide hi-res flattened RGB tiff files. This allows the client to have the very best version of the image, so they can use them for the purpose agreed. A download link will either be provided or a hard drive delivered. Depending what the client has specified.
To discuss how I can help your project please contact me me here